In 2020, BASC invested in various advertisements aiming to promote and educate people on grouse moor shooting and its conservation benefits.
From the businesses that rely on the moor to the species that inhabit it, there is so much ‘moor’ than meets the eye.
Here is a selection of relevant press coverage:
- Front and back page wrapper on Yorkshire post (four page)
- Full page advertisement in The Scotsman
- Full page advertisement in Deeside Piper
- Full page advertisement in Lancashire Post
- Full page advertisement in Clitheroe Advertiser
- Full page advertisement in Sheffield Star
- Full page advertisement in Derbyshire Times
- Online billboard, half page, leaderboard and mobile banner in Yorkshire Post online
The glorious benefits of moorland management
of English grouse moors fall within a National Park or an Area of Outstanding Natural Beauty
of the Pennines and N. Yorks Moors’ Special Protection Areas are managed for grouse
Almost £100 million
estimated annual value of grouse shooting in England, Wales and Scotland
people take part in grouse shooting annually and the average day brings 40 people together
Grouse shooting in England, Wales and Scotland supports the equivalent of
Over 2,500 full time jobs
more threatened wading birds supported on moors managed by gamekeepers
Managing heather helps preserve and protect the
Reduced risk of wildfires by
Heather moorland is rarer than rainforest
is found in Britain because of grouse moor management
Fresh water sources and reduced flood risk
of the UK’s drinking water comes from the uplands
*Information from Value of Shooting report
Grouse Shooting on the Moorlands
Grouse shooting takes place on moorland as far south as Wales and Derbyshire and as far north as the Highlands of Scotland.
Moorland managed for grouse shooting delivers a vast array of benefits for wildlife, marginal communities, the rural economy and the wider upland landscape, while facilitating the harvest of a completely wild, healthy and nutritious food source.
The grouse shooting season starts on 12 August (often referred to as the ‘Glorious Twelfth’) and finishes on 10 December.
Click below to learn more about the benefits of grouse shooting:
Briefing note on grouse shooting & moorland management
Benefits of grouse shooting - Infographic
Countryside Detectives - Plant identification
The British Uplands - Countryside Workshop
New mobile app set to transform the recording of raptors on Scotland's grouse moors
Defra’s proposed red tape under the precautionary principle will do little but threaten rural jobs, conservation efforts and a host of social benefits that shooting provides.