In 2020, BASC invested in various advertisements aiming to promote and educate people on grouse moor shooting and its conservation benefits.

From the businesses that rely on the moor to the species that inhabit it, there is so much ‘moor’ than meets the eye.

Here is a selection of relevant press coverage:

  • Front and back page wrapper on Yorkshire post (four page)
  • Full page advertisement in The Scotsman
  • Full page advertisement in Deeside Piper
  • Full page advertisement in Lancashire Post
  • Full page advertisement in Clitheroe Advertiser
  • Full page advertisement in Sheffield Star
  • Full page advertisement in Derbyshire Times
  • Online billboard, half page, leaderboard and mobile banner in Yorkshire Post online

The glorious benefits of moorland management


of English grouse moors fall within a National Park or an Area of Outstanding Natural Beauty


of the Pennines and N. Yorks Moors’ Special Protection Areas are managed for grouse

Almost £100 million

estimated annual value of grouse shooting in England, Wales and Scotland

Atleast 40,000

people take part in grouse shooting annually and the average day brings 40 people together

Grouse shooting in England, Wales and Scotland supports the equivalent of

Over 2,500 full time jobs

Up to



more threatened wading birds supported on moors managed by gamekeepers

Managing heather helps preserve and protect the

Reduced risk of wildfires by
controlled burning

Heather moorland is rarer than rainforest


is found in Britain because of grouse moor management

Fresh water sources and reduced flood risk


of the UK’s drinking water comes from the uplands

*Information from Value of Shooting report

Grouse Shooting on the Moorlands

Grouse shooting takes place on moorland as far south as Wales and Derbyshire and as far north as the Highlands of Scotland.

Moorland managed for grouse shooting delivers a vast array of benefits for wildlife, marginal communities, the rural economy and the wider upland landscape, while facilitating the harvest of a completely wild, healthy and nutritious food source.

The grouse shooting season starts on 12 August (often referred to as the ‘Glorious Twelfth’) and finishes on 10 December.

Click here to read more about quarry species and shooting seasons. 

Click below to learn more about the benefits of grouse shooting:

The Wildlife

Briefing note on grouse shooting & moorland management

The Landscape

Benefits of grouse shooting - Infographic


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Countryside Detectives - Plant identification​

The British Uplands - Countryside Workshop

New mobile app set to transform the recording of raptors on Scotland's grouse moors

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