BASC raises serious concerns over misleading WWT film

BASC has expressed serious concerns over the Wildfowl and Wetlands Trust (WWT) releasing a misleading and factually inaccurate video.

The film, published today (Tuesday), is based in a fictional game restaurant and implies all game meat is poisonous. BASC considers the video to be damaging to the reputation of game shooting and food-related businesses linked to sustainable shooting.

BASC is also astounded that the video can be released by an organisation whose Chief Executive – Sarah Fowler – enjoyed an evening as a guest of the sector-leading Eat Game Awards in 2024.

Garry Doolan, BASC’s deputy director of communications and public affairs, said: “BASC has previously collaborated with WWT on conservation projects, and we are deeply disappointed by their decision to take this approach. This video is not only factually incorrect and misleading but also undermines the credibility of a conservation charity that positions itself as being evidence-based.

“BASC considers that it is irresponsible for WWT to be dealing in rhetoric rather than concentrating on its scientific remit. The inclusion of species such as pheasants and grouse – neither of which are wetland birds – further highlights the lack of focus and accuracy in their messaging.

“Rather than advancing conservation efforts, this poorly conceived attempt at humour has only served to diminish WWT’s reputation.”

BASC is considering the wider implications of the video and its potential impact on the Association’s future relationship with the WWT.