A flock of geese flying over the countryside at sunset
A flock of geese flying over the countryside at sunset

Mission statement

As the largest shooting organisation in Great Britain and Northern Ireland:

Our vision

BASC will fight for sustainable shooting and conservation of the countryside.

Mission

  • To represent members’ interests by providing an effective and unified voice for sustainable shooting sports and individual services.
  • To benefit of the community by providing education, promoting scientific research, and advocating best practice in: firearms licensing, habitat conservation and wildlife, game and game management.
  • To promote the benefits of game as food. 

In order to achieve these:

Achieve / Enhance / Exploit

BASC must create and maintain ‘all party’ political consensus in support of sustainable shooting sports and the conservation benefits derived from the shooting sector. Critical to success is public perception and endorsement across key opinion formers.

Protect / Sustain / Utilise

BASC must protect and enhance its credibility, financial strength and power base of members, staff and Council. Enhance the reputation of BASC as the UK’s leading shooting organisation.

Strategic outcomes 

The following strategic outcomes combine to build success:  

  • Cross party political support: Consolidate and expansion of political support.

  • Increased membership: Grow the number and diversity of members. Engage members in the fight for conservation & shooting.

  • Sustainability & public acceptance: The provision of food through shooting recognised by the public as an acceptable and sustainable activity.

  • Conservation: Shooting recognised as a leading driver of practical conservation.

  • Sector wide approach: Ensure a pan-organisation approach supporting sustainable shooting & Conservation.

  • BASC brand: BASC respected as the authoritative voice for shooting sports.

  • Standards: Driving standards to guarantee sustainable shooting,

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