Reduced demand during 2019 and the devastating impact of Coronavirus on the restaurant industry has left the wild venison market teetering at its lowest ever level.
An innovative working group, including BASC and chaired by The Forestry Commission, has created a campaign dedicated to strengthening existing markets and opening new channels to boost supply and create security.
Working at all levels of the supply chain, the working group will coordinate and undertake a break-through campaign to get the venison market back on track.