Eat Game has arrived

The Eat Game logo

BASC’s new consumer brand Eat Game received its official launch at an event at Westminster Kingsway College in London last night. 

Previously known as Taste of Game, Eat Game promotes the benefits of eating delicious, healthy, and sustainable game meat.

Eat Game’s brand new website hosts interactive and downloadable recipe cards to offer inspiration for all meals and occasions. 

It also features a searchable directory of local game processors, retailers and restaurants across the UK, so you can easily find where to buy game in your area.

Eat Game Awards

Sitting under the wing of Eat Game is the Eat Game Awards, which returns for its fourth year on 24 March 2022.

The Eat Game Awards are a national search for businesses and individuals championing the use of British wild game. 

Nominations are open now and we are looking for you to put forward your own game heroes. 

There are eight awards up for grabs in total, including categories for best game chef, best game butcher and best small retailer. The full list of categories and details of how to nominate can be found on the Eat Game website. Nominations close on 5 January.

A new dawn

Eat Game replaces BASC’s highly successful Taste of Game brand that has sought to actively promote British game to date. 

Taste of Game crisps and oils will still be available to purchase through the Taste of Game website.

The emergence of Eat Game marks BASC’s commitment to promoting British game meat to a wider audience, helping existing consumers to source and eat more game and reaching out to new audiences in search of ethical, sustainable and locally-produced food. 

Find out more about Eat Game and the Eat Game Awards at

Read the full press release here.