The Value of Shooting report 2024

The new Value of Shooting report was commissioned by 24 rural organisations and carried out by Cognisense, a market research and data analytics firm. The report details the following headline figures:

• Shooting is worth £3.3 billion (GVA) to the UK economy every year.
• The new report has taken a more comprehensive and detailed approach than previous reports, attaching a value to contribution in kind (CiK) and supply chain value, which shows that £9.3 billion of wider economic activity is generated for the UK economy.
• 620,000 individuals are actively involved in shooting-related activities.
• Shooting providers and volunteers carry out £500 million worth of conservation work, equivalent to 26,000 full-time jobs and 14 million workdays each year.
• Habitat management and conservation are carried out on 7.6 million hectares as a result of shooting.
• Three out of four people who take part in shooting said that it is important to them and their personal wellbeing, with most claiming shooting specifically contributes positively to their physical and mental health.
• Shooters spend £4.4 billion on their UK-based supply chain each year.