Gunmakers’ Row doubles in size for 2026 Game Fair

We take look at the opportunities for gun shopping at The Game Fair 2026, whether you’re new to shooting or ready to invest further in your passion.

Gunmakers’ Row – that most evocative artery of the Fair – is not merely returning this year, it is expanding, emboldened, and, in places, transformed.

The Premium Gunmakers’ Aisle has doubled in size, a statement in itself, with new arrivals such as Viking Arms and William Powell joining an already formidable line-up. From the old guard to the modern disruptors, the message is clear: this is an industry very much alive.

The who's who of gunmakers

The great houses are, of course, in situ. Holland & Holland, present at every Game Fair since 1958, returns alongside Boss, Westley Richards, E.J. Churchill and Longthorne, their continued presence less an obligation than a quiet assertion of permanence. These are not brands that chase relevance; they define it.

Alongside them sits the broader trade in full voice. Ladds, R&B Sporting, The Oxford Gun Company, Elderkin & Son, J. Hogan & Son, Manor & Co and the Vaynol Gunroom collectively bring thousands of guns to market, from the attainable to the exceptional, ensuring that no visitor, whether first-time buyer or seasoned shot, is left without choice.

The Gunroom, too, plays its part in this wide and varied offering.

Nor is this purely a British affair. The European powerhouses Beretta, Rizzini and AYA arrive not as guests, but as integral players in the modern sporting landscape. Indeed, Beretta’s decision to mark its remarkable 500-year anniversary with a glittering dinner at The Game Fair, alongside a dedicated presence in the premium enclave, speaks volumes. One does not choose a stage like this lightly.

Demand is soaring

What is striking, however, is not simply the breadth of exhibitors, but the appetite that meets them. Ticket demand is surging. The box office, by all accounts, is roaring, particularly among certificate holders and active participants in the sport. Some 130,000 visitors are expected, and they are not coming to browse idly. They are coming to engage, to invest, to take part.

Because only in England could such an eclectic, eccentric and yet entirely coherent spectacle exist: a place where heritage gunmakers, international manufacturers, regional dealers and first-time buyers all converge; where craftsmanship sits comfortably alongside commerce; where tradition is not preserved behind glass, but actively practiced, bought and sold.

Critics may continue to ask what place such industries have in the modern world. The Game Fair, in its scale, its confidence and its unapologetic character, offers a response that is difficult to ignore.

The appetite is there. The trade is ready.

And Gunmakers’ Row, it seems, is once again the beating heart of it all.

BASC Members, book your complimentary tickets to The Game Fair to see this incredible lineup at Gunmakers’ Row. Plus, book additional guest tickets with 20% off.