BASC social media guide
BASC’s social media guide is designed to help you share your passion online in a way that promotes understanding, respect and highlights the benefits shooting delivers.
With social media playing an ever-increasing role in shaping public perceptions, BASC’s social media guide looks to equip members and the wider sector with the tools to protect the reputation of shooting.
The guide encourages you to engage positively with audiences, promote the sport’s vital role in conservation and sustainability, and show people what rural life is all about.
Remaining relevant
Shooting has a long and proud heritage, but it also has a modern and evolving audience. This guide is designed to support anyone involved in shooting now, while also ensuring it remains relevant, inclusive and accessible to future generations.
Featuring a wealth of useful information, you’ll also find expert views and advice on the following topics:
- Positive storytelling – Showcasing the environmental, economic, and social contributions of shooting.
- Applying context – Ensuring posts include explanations that make sense to non-shooters.
- Political engagement – Advice on engaging local politicians to help them understand the value of shooting in their constituencies.
- Respectful representation – Avoiding sensationalism and instead showcasing the ethical and skilful aspects of shooting.
- Engagement and education – Using social media to inform the public about shooting’s role in sustainability and rural life.
- Community values – Promoting camaraderie, inclusivity, and the well-being aspects of the sport.
- Security and legal awareness – Understanding platform guidelines, privacy settings, and potential legal risks.
Read BASC's social media guide
Our social media guide is available for you to read below. You can also download a copy here.
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Head of training and education
Salary: Circa £50,000 Location: Home-based with weekly attendance at Marford Mill Reporting to: Executive director of shooting and operations Closing date: 9 August 2026 Reference: HOTE/JULY/2026 Role information As head of an important and busy department, this role requires inspirational leadership to oversee the planning, direction and management of the association’s training, education and coaching.
Duck nest monitoring project prize draw terms and conditions
Free Prize Draw Terms and Conditions By entering the prize draw you are agreeing to these prize draw terms and conditions. This prize draw is being run by the British Association for Shooting and Conservation. Eligibility to enter The prize draw is open to entrants over 18 years of age who participate in the duck