BASC social media guide cover
BASC social media guide

BASC social media guide

BASC’s social media guide is designed to help you share your passion online in a way that promotes understanding, respect and highlights the benefits shooting delivers.

With social media playing an ever-increasing role in shaping public perceptions, BASC’s social media guide looks to equip members and the wider sector with the tools to protect the reputation of shooting.

The guide encourages you to engage positively with audiences, promote the sport’s vital role in conservation and sustainability, and show people what rural life is all about.

Remaining relevant

Shooting has a long and proud heritage, but it also has a modern and evolving audience. This guide is designed to support anyone involved in shooting now, while also ensuring it remains relevant, inclusive and accessible to future generations.

Featuring a wealth of useful information, you’ll also find expert views and advice on the following topics:

  • Positive storytelling – Showcasing the environmental, economic, and social contributions of shooting.
  • Applying context – Ensuring posts include explanations that make sense to non-shooters.
  • Political engagement – Advice on engaging local politicians to help them understand the value of shooting in their constituencies.
  • Respectful representation – Avoiding sensationalism and instead showcasing the ethical and skilful aspects of shooting.
  • Engagement and education – Using social media to inform the public about shooting’s role in sustainability and rural life.
  • Community values – Promoting camaraderie, inclusivity, and the well-being aspects of the sport.
  • Security and legal awareness – Understanding platform guidelines, privacy settings, and potential legal risks.

Read BASC's social media guide

Our social media guide is available for you to read below. You can also download a copy here.

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Salary/Vehicle: Circa £25,000Location: Office-based in RossettReporting to: ICT infrastructure manager; accountable to the Head of ICTClosing Date: 19 July 2026Reference: ICTST/JULY/2026 Role information Provide first-line helpdesk/desktop/network support for all the staff based at head office, the countries and English regions including staff working from home. Our vision All BASC employees are expected to contribute to