Call of the Marsh
On the saltmarshes of the Ribble Estuary in Lancashire, wildfowlers have spent generations caring for Britain’s precious coastal habitat. Call of the Marsh tells their story.
BASC social media guide
BASC’s social media guide is designed to help you share your passion online in a way that promotes understanding, respect and highlights the benefits shooting delivers.
With social media playing an ever-increasing role in shaping public perceptions, BASC’s social media guide looks to equip members and the wider sector with the tools to protect the reputation of shooting.
The guide encourages you to engage positively with audiences, promote the sport’s vital role in conservation and sustainability, and show people what rural life is all about.
Remaining relevant
Shooting has a long and proud heritage, but it also has a modern and evolving audience. This guide is designed to support anyone involved in shooting now, while also ensuring it remains relevant, inclusive and accessible to future generations.
Featuring a wealth of useful information, you’ll also find expert views and advice on the following topics:
- Positive storytelling – Showcasing the environmental, economic, and social contributions of shooting.
- Applying context – Ensuring posts include explanations that make sense to non-shooters.
- Political engagement – Advice on engaging local politicians to help them understand the value of shooting in their constituencies.
- Respectful representation – Avoiding sensationalism and instead showcasing the ethical and skilful aspects of shooting.
- Engagement and education – Using social media to inform the public about shooting’s role in sustainability and rural life.
- Community values – Promoting camaraderie, inclusivity, and the well-being aspects of the sport.
- Security and legal awareness – Understanding platform guidelines, privacy settings, and potential legal risks.
Read BASC's social media guide
Our social media guide is available for you to read below. You can also download a copy here.
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Communications executive
Salary/Vehicle: Circa £32,000Location: Home-based (with occasional travel to BASC head office)Reporting to: Head of media Closing Date: 15 November 2026Reference: CE/NOV/2026 Role information As a communications executive on the content team, you will play a pivotal role in shaping and executing our communication strategies. You will work closely with the head of digital content and
Events manager
Salary/Vehicle: Circa £42,000Location: Home-based (with travel around the UK and to BASC head office)Reporting to: Deputy director of shooting and operationsClosing Date: 8 November 2026Reference: EM/OCT/2026 Role information The events manager is responsible for the successful delivery of BASC’s flagship events, which are central to member engagement, public presence, stakeholder relationships, commercial partnerships and BASC’s