BASC launches new social media guide

BASC’s new social media guide is designed to help you share shooting and rural life online in a way that promotes understanding, respect and highlights the benefits it delivers.

With social media playing an ever-increasing role in shaping public perceptions, BASC has launched a new social media guide to equip members and the wider sector with the tools to protect the reputation of shooting. 

The guide encourages you to engage positively with audiences, promote the sport’s vital role in conservation and sustainability, and show people what rural life is all about.

A forward-thinking approach for a changing world

Shooting has a long and proud heritage, but it also has a modern and evolving audience. This guide is designed to support anyone involved in shooting now, while also ensuring it remains relevant, inclusive and accessible to future generations. 

Within our social media guide you’ll find practical advice on:

  • Positive storytelling – Showcasing the environmental, economic, and social contributions of shooting.
  • Political engagement – Advice on engaging local politicians to help them understand the value of shooting in their constituencies.
  • Applying context – Ensuring posts include explanations that make sense to non-shooters.
  • Respectful representation – Avoiding sensationalism and instead showcasing the ethical and skilful aspects of shooting.
  • Engagement and education – Using social media to inform the public about shooting’s role in sustainability and rural life.
  • Community values – Promoting camaraderie, inclusivity, and the well-being aspects of the sport.
  • Security and legal awareness – Understanding platform guidelines, privacy settings, and potential legal risks.

Read the guide

BASC’s social media guide is available for you to read below. You can also download a copy here. You can also get hold of a hard copy at future shows and events where BASC has a stand.

Join the conversation

We hope you find our new guide useful and take its recommendations forward into your own use of social media. 

By sharing thoughtful, positive, and educational content, we can shape the conversation around shooting and ensure that it is understood and appreciated by the wider public.

And don’t forget to follow us on social using the handle @BASCnews.

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