Salary/Vehicle: Circa £32,000
Location: Home-based (with occasional travel to BASC head office)
Reporting to: Head of media
Closing Date: 15 November 2026
Reference: CE/NOV/2026
Role information
As a communications executive on the content team, you will play a pivotal role in shaping and executing our communication strategies.
You will work closely with the head of digital content and internal communications to identify and action content opportunities that enhance BASC’s visibility and ensure that our key messages resonate with target audiences.
You will work with the wider communications directorate and within tight deadlines to develop all the assets that ensure engaging content can be integrated across all channels.
You will maintain and enhance existing skills in key areas but ensure you identify and undertake training and skills development across other functions within the content team.
Our vision
All BASC employees are expected to contribute to our vision:
Fight for sustainable shooting and conservation of the countryside.
Key accountabilities and responsibilities
- Be part of a content team that proactively sources, produces and delivers content across all BASC online and offline channels to ensure maximum engagement when our key messages are delivered to our audiences.
- Develop and maintain the training and interchangeable skills that allow you to operate effectively and professionally across all media channels, including – but not exclusively – blogs, video, podcasts, digital newsletter, social media, magazine and press.
- Assist in the day-to-day deliver of the association’s communications strategy so that BASC, sustainable shooting and conservation are fairly and accurately represented across online and offline media.
- Source, develop and produce engaging, informative, and visually appealing content for various platforms, including press releases, blog posts, podcasts, social media updates, newsletters, website updates, magazine content and other publications.
- Assist in cultivating and maintaining strong relationships with journalists, bloggers, and media outlets. Pitch and coordinate interviews, articles, and other media opportunities to maximize our media presence.
- Assist in managing and growing our social media accounts, creating and curating content, monitoring engagement, and staying up to date with social media trends to enhance our online presence.
- Support the planning and execution of public relations campaigns, including events, and announcements, ensuring that messaging aligns with BASC’s mission and vision.
- Be an expert on communications within the business by ensuring that all communications are delivered to the appropriate audiences in a timely, trusted, cost effective and creative manner.
- Providing challenge and forethought in identifying new opportunities to enhance and improve our communications delivery for all BASC audiences.
- Assist in developing and implementing crisis communication plans and respond promptly to any communication crises that may arise.
- Providing a point of contact for internal colleagues regarding BASC communications, providing support or help on a day-to-day basis.
- Assist in monitoring and analysing communication and media metrics to assess the effectiveness of strategies and campaigns, providing regular reports to management for continuous improvement.
- Ensure content is consist in branding across all communication channels and materials, including adherence to style guidelines.
- Collaborate with regional teams to create communication materials for game fairs, conferences, seminars, and trade shows to promote our presence and activities.
- Engage with stakeholders, including partner agencies, to foster positive relationships and gather feedback for communication improvement.
- Assist in the creation, publication and proofing of reports such as the Annual Review and other documents and reports published internally and externally.
- Monitor quality-checks of all communications activity against brand tone of voice, BASC’s style guide and brand identity guidelines.
| Experience | Essential skills, knowledge and achievements |
Degree or professional qualification in communications, public relations or a related field (or equivalent experience). Proven experience in a communications role, with a strong portfolio of content and campaign delivery. Demonstrable experience of social media management, including planning, publishing, community engagement and performance reporting. Creative, proactive and comfortable working in a fast-paced environment. | Excellent written and verbal communication skills, with strong attention to detail. Confidence producing digital content assets (e.g. basic graphics, short-form video editing, image selection/editing). Proficiency with social media management and analytics tools. Strong organisational skills and the ability to manage multiple deadlines and priorities. Strong interpersonal skills and the ability to collaborate across teams and with external partners. Familiarity with media monitoring and PR tools is desirable. Knowledge and understanding of shooting, the countryside and the current key issues affecting the sector, with the ability to communicate confidently and accurately on these topics. Understanding of online community dynamics and moderation, including handling sensitive issues appropriately. |
General requirements
BASC head office is based in Marford Mill, Rossett, with country and regional offices across the UK.
We have an agile working approach, with our core hours being between 8.30 – 5.30 Monday to Friday. We do expect some weekend and out-of-hours working to support our membership engagement. Your working hours are stated in your contract of employment.
You are expected to be flexible, agile and willing to undertake any other duties that may be reasonably required.
All our employees must always act as positive ambassadors for the association when dealing with members or representing the association in other ways.
| Essential requirements for role | Delete as necessary |
| Driving licence | YES |
| DBS check | NO |
| Firearms certificate | NO |
| Shotgun certificate | NO |