Country Sports South West (CSSW) and the British Association for Shooting and Conservation (BASC) have published an online marketing guide for shoots.
It contains top tips for selling your shoot and filling any let days you may have for the season.
It includes advice on websites and online marketing, hospitality and accommodation, testimonials, pricing and payment options, adding value and long-term strategies.
Annette Cole, senior manager of Country Sports South West, said:
“Quite often there are simple areas in which a shoot can maximise its presence either on the internet or by improving customer service and value for money. Part of Country Sports South West’s role is to offer advice to shoots through development and promotion. We have put a marketing sheet together so it can be used as an easy reference guide for shoots of all sizes, so they can effectively market their services.”
Country Sports South West is a project which aims to ensure that the South West region becomes a premier tourism destination for country sports and celebrated for its local game and fish. The project also aims to improve the visitor experience and participation in country sports while developing rural tourism businesses.
The guide is available to download from the Country Sports South West.