Spotted a ‘Simply Glorious’ advert in your local newspaper today? They are BASC’s way of highlighting and celebrating the multiple benefits of shooting in our uplands.
Our adverts use tourism statistics to showcase the number of visitors heading to the uplands every year and the benefits to the economy of them doing so. Additionally, they promote the landscape, tranquillity and nature crafted by generations of farmers, gamekeepers and land managers.
The volatility surrounding grouse shooting may appear to be all encompassing for those at the heart of the debate but for the majority – the vast majority of the British public – it means very little.
We estimate that around 90 per cent of the population know very little about grouse shooting. So, it’s a useful medium to use the local press network to get the correct message out to them.
We have specifically targeted regional and local newspapers, such as The Yorkshire Post, in or near to the British uplands. The reason behind this is to give those closest to the moors the greatest opportunity to learn about the positives that are attributed to moorland management.
The messaging is simple and visual. BASC’s adverts aim to counteract the targeted lobbying by the small, but loud, anti-shooting groups found in upland areas and those propagated on social media by celebrities like Chris Packham
Animal welfare arguments make for outrageous headlines and easy by-lines for front page news. But these ‘Simple Glorious’ adverts outline the reality and draw heavily on evidence to support our claims.
Gone are the days of the Glorious Twelfth being a true celebration of a sport deep in tradition and history. It is now a social media and digital battlefield that we must feature in. The adverts you see across our uplands today are BASC standing up and taking charge of the debate.
If you spot one of BASC’s ‘Simply Glorious’ adverts, buy the newspaper if you can. Take a picture with the advert and send it to firstname.lastname@example.org or tag us on social media.