The UK’s largest shooting organisation, the British Association for Shooting and Conservation (BASC), has stepped up its campaign to inspire people who would not normally eat game to give it a try.

Game meat can be enjoyed all year round but it is at its very best at the height of the shooting seasons
BASC has revamped its game meat promotion campaign and re-named it the BASC Taste of Game Season. This was launched on 12th August and will run throughout the shooting season.

Events will be held across the UK as part of the campaign to encourage people to try game and to highlight the benefits of game meat as a local, wild and nutritious food.

They include a special game weekend at The Cuan, Strangford, Co. Down; a venison taster event at Hatfield Forest;  a BASC Taste of Game Evening at The Griffin Inn, Fletching, near Uckfield, East Sussex; an ‘All in the Game Supper’ at Llanerch Vineyard, Hensol, Vale of Glamorgan and game tastings at Andrews Fish, Game and Poultry in Warrington.

There will also be a game seminar at Westminster Kingsway College in London, a grouse dinner at Fortnum and Mason and a game dinner at the City of London Club. Other events around the country are listed on the BASC Taste of Game website.

The newly relaunched website is a one-stop resource for recipes and the preparation of game. It features details of Taste of Game events such as dinners and tastings, information about game dealers; restaurants and farmers’ markets across the UK and biographies of affiliated Taste of Game chefs.

The Taste of Game section of the website includes links to the Code of Good Shooting Practice and other relevant guidelines and legislation. It also features a news section, a guide to wine and game and details of relevant courses.

Game tasting events appear in date order and also appear on the main BASC website on the country and region events pages.

BASC’s director of communications, Christopher Graffius, said: "BASC surveys have shown that half the population have yet to try game. They are missing out on one of the best elements of British food. BASC’s Taste of Game campaign aims not to preach to the converted but to take game to this who have yet to realise its benefits."

"Game meat is a superfood.  It is lean, nutritious, easy to cook and extremely versatile.  It is affordable and can be locally sourced. Game meat can be enjoyed all year round but it is at its very best at the height of the shooting seasons so I would encourage anyone who has not already done so to give it a go.”

Game meat is becoming increasingly popular and independent market researcher Mintel predicts UK sales will reach £84 million this year.

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