BASC launches second newspaper campaign

BASC has today launched its second newspaper advertising campaign of the year – this time celebrating the opening of the pheasant season.

The first campaign focused on the importance of the grouse season to our upland communities and landscape conservation.

Today’s adverts, however, celebrate the wider benefits that shooting brings all the participants, be it jobs and livelihoods, or the social and wellbeing benefits of taking part as a Gun, beater or picker-up.

The adverts also seek to reassure the public that the shooting seasons can take place safely in line with the latest Covid-19 guidance if people follow the ‘Covid Code’.

This series of ads will be running throughout the UK this week, featuring in publications such as the Edinburgh Evening News, Shropshire Star and Western Morning News.

Importantly, we have also targeted publications in urban settings such as Sunderland and Sheffield to ensure our message is relayed to those who many not necessarily be attuned to rural issues.

The newspaper campaign is also supported in many of the titles by a digital advertising campaign, which directs visitors to key information on BASC’s website.

Garry Doolan, BASC’s deputy director of communications and public affairs, said: “We’re running these campaigns so that we can directly target readers with the key facts about shooting.

“Our members and the wider shooting community know all about the economic and environmental benefits, but we also want to reach those who rarely get access to such information.

“Shooting is a fantastic success story and, for those who care passionately about it, the reality does not match the myths and propaganda spouted by the antis and extremists. It’s often difficult to get good news stories into the papers, so BASC has taken matters into our own hands with these campaigns.”