BASC has sent a letter to all local newspapers in the UK highlighting the benefits of game shooting and game meat.
The letter informs readers that the pheasant shooting season is about to start and lists some of the advantages of game meat.
It also makes reference to some of the conservation and economic benefits associated with shooting.
Debbie Collins from BASC said: “The local press has a very important role to play in relaying the importance of shooting sports to its substantial readership. The aim of the letter is to point out to readers that sporting shooting is good for the economy, good for conservation and game meat is good to eat.”
Ian Grindy, chairman of BASC’s game shooting and game keeping committee, said: “Sending this letter extolling the virtues of game meat to local papers across the UK will hopefully highlight it to a wider audience and encourage more people to try it for themselves.”
For advice on where to buy pheasant and how to cook it go to www.tasteofgame.org.uk